Privacy policy

Last updated: June 5, 2026

This Privacy Policy describes how Elurais ("we", "us", "our") collects, uses, and discloses your personal information when you visit, use, or make a purchase from this website (the "Services"). By using the Services, you agree to the practices described in this policy.

1. Information we collect

We collect personal information that you provide to us and information that is automatically collected when you use the Services.

Information you provide to us includes your name, shipping and billing address, email address, phone number, and payment details when you place an order, create an account, subscribe to emails or SMS, contact our support team, or fill in a survey or quiz on our site.

Information collected automatically includes your IP address, device and browser type, operating system, referring URLs, pages viewed, the time and date of your visit, and other diagnostic data. We collect this through cookies, pixels, server logs and similar technologies.

2. How we use your information

We use your information to:

  • Process orders, take payment, ship products and provide customer support.
  • Manage subscriptions and recurring orders, including cancellations, pauses and changes you request.
  • Send transactional messages such as order confirmations, shipping updates and refund notifications.
  • Send marketing communications by email or SMS, where you have opted in, and let you unsubscribe at any time.
  • Improve our products, website and customer experience, including measuring how visitors use the Services.
  • Detect, prevent and respond to fraud, abuse, security issues, and other harmful activity.
  • Comply with our legal obligations and enforce our terms.

3. Cookies, pixels and tracking technologies

We and our service providers use cookies, pixels (including the Meta and TikTok pixels), and similar technologies to operate and improve the Services and to measure and personalize advertising. These technologies may collect information about how you interact with the Services and other websites and apps.

You can manage cookie preferences through your browser settings. If you are based in a region with applicable privacy laws (such as the EU/UK GDPR, UK PECR, or US state privacy laws), we will request or respect consent where required, and you may have additional rights as described below.

4. How we share your information

We do not sell your personal information for money. We share your information only with third parties that help us operate the Services, including:

  • Payment processors (such as Shopify Payments, PayPal, Apple Pay and Google Pay) to take payment securely.
  • Shipping and fulfillment partners to deliver your order.
  • Email, SMS, and customer support providers to communicate with you.
  • Analytics, advertising and marketing partners (such as Meta and TikTok) to measure performance and serve relevant ads. We may share limited information for cross-context behavioral advertising, which in some US states is considered a "sale" or "sharing" of personal information. You can opt out at any time by emailing support@elurais.com.
  • Professional advisors and authorities where required by law or to protect our rights.

5. Children's privacy (COPPA)

Elurais sells products designed to support children, but our Services and marketing are directed to parents and other adult caregivers, not to children. We do not knowingly collect, use, or sell personal information from children under 13, and we do not allow children under 13 to create an account or make a purchase.

If you are a parent or guardian and you believe your child under 13 has provided us with personal information, please email support@elurais.com and we will delete it as required by the Children's Online Privacy Protection Act (COPPA) and applicable law.

6. Data retention

We retain personal information only for as long as needed to provide the Services and for legitimate business and legal purposes, such as accounting, tax, fraud prevention and dispute resolution. Typical retention periods are:

  • Order and transaction records: up to 7 years to meet accounting and tax obligations.
  • Customer account information: while your account is active, plus a reasonable period after closure.
  • Marketing preferences and unsubscribe records: for as long as needed to honor your choices.
  • Support tickets and communications: typically up to 3 years from your last contact.

When we no longer need your information, we securely delete it or anonymize it.

7. Your rights and choices

Depending on where you live, you may have the right to:

  • Access the personal information we hold about you.
  • Correct inaccurate information.
  • Delete your personal information, subject to legal exceptions.
  • Object to or restrict certain uses of your information.
  • Receive a portable copy of your information.
  • Withdraw consent at any time where processing is based on consent.
  • Opt out of marketing communications by clicking unsubscribe in any email or replying STOP to any SMS.
  • Opt out of targeted advertising and the sharing of your information for cross-context behavioral advertising.

To exercise any of these rights, email support@elurais.com. We will respond within the timeframe required by applicable law.

8. Security

We use industry-standard administrative, technical and physical safeguards to protect your information. Payment information is processed by our payment partners using encrypted, PCI-compliant systems. No system is 100% secure, but we work hard to protect your data.

9. International transfers

We are a global brand and your information may be processed outside the country where you live. Where required by law, we use appropriate safeguards such as standard contractual clauses to protect your information when it is transferred internationally.

10. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational or regulatory reasons. We will update the "Last updated" date at the top whenever changes are made. Material changes will be communicated where required.

11. Contact us

If you have questions about this Privacy Policy or want to exercise any of your rights, please email support@elurais.com. We respond within 24 hours, every day of the week.